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How to show design thinking in your portfolio
Be Your Own Design Team #30

Quick note from me
This week I’m talking about the most underrated part of your portfolio, yet also the most important: discussing the design changes you made. This is the part of the story that should be at the core of your portfolio.
And by the way, hit reply if you have any questions. I’m planning topics for my next newsletter issue 🙂
Story outline
Level 01: Align to the job
Level 02: Present design changes strategically
Level 03: Communicate with trade-offs
Level 04: Explain your decisions
Portfolio inspiration I’m loving this week
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Level 01: Align to the job
Your portfolio should prove you can do the job well.
Select projects relevant to the role or company you’re applying for
Emphasize skills and decisions that match the job description
Craft → high-quality visuals, Interaction → recorded prototype
Show versatility without overloading the portfolio with unrelated work
Level 02: Present design changes strategically
Frame your portfolio around the changes you made.
Flat presentation → show 2–5 impactful changes
Wide presentation → show user flows and detailed UI
Deep presentation → show iterations or alternative solutions
Combine styles if needed, but always prioritise clarity
Level 03: Communicate with trade-offs
Show your design decisions through variants, iterations, or before/after comparisons.
Highlight what changed, why, and how it improves the solution
Include 1-2 design variants or iterations
Demonstrate reasoning rather than just showing the final result
Side-by-side visuals make this presentation clearest
Level 04: Explain your decisions
Always answer the “why” behind your decisions.
Tie decisions to user needs, business goals, or design principles
Highlight learnings from testing, accessibility, or market research
Keep explanations concise: 1–3 sentences per change is enough
Use annotation notes to explain choices on the visual
Portfolio inspiration I’m loving this week
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Keep designing ✨
Aneta