Quick note from me

What happened this week?

• If you want to start using templates more strategically, check out this post on LinkedIn or Instagram.

• This post about storytelling got a lot of attention. Check it out on LinkedIn or Instagram.

• Want to add AI skills to your portfolio? Check out this post.

Today we’re talking about storytelling tips for your case studies, so they’re scannable and optimised for a quick portfolio review.

Story outline

• Level 01: Project title = Focus on results

• Level 02: Headings = Mini story beats

• Level 03: Case structure = Outline first

• Level 04: Content = Decisions over tasks

• Portfolio inspiration I’m loving this week

Level 01: Project title = Focus on results

Your project title is one of the first things recruiters learn about your experience. Make it about the results, not the process steps.

Do this:

• Start with an action verb (Redesigned, Improved, Built)

• Add the user, feature, and outcome

• Focus on clarity over cleverness

• Avoid generic labels like “Mobile App”

• Example: “Redesigned onboarding → 3x activation for first-time users”

Level 02: Headings = Mini story beats

Most recruiters only skim. Headings should guide them through your project story.

Do this:

• Turn findings into headings (e.g. “Why users dropped off after step 2”)

• Use “How we...” to explain actions

• Highlight user insights or key turning points

• Avoid dry labels like “Research” or “Wireframes”

• Make it possible to grasp the case by reading just the headings

• Structure your story using the 3-arc PCR method: Problem, Change, Retrospective

Level 03: Case structure = Outline first

Writing becomes easier when you build the skeleton first.

Do this:

• Outline the story first in 5–7 short headings

• Add bullet points under each

• Include outcomes and your role

• Make sure each section has a clear purpose

• Only then start writing paragraphs

Level 04: Content = Decisions over tasks

Listing methods doesn’t sell anymore. It’s obvious. Everyone uses the same frameworks. Talk about what others don’t. That’s what makes you stand out.

Do this:

• Explain why you chose this design over another

• Share trade-offs you made

• Mention failed ideas or what you learned

• Highlight impact of decisions (quantitative or qualitative)

• Use simple language

Want help with your UX portfolio? 🎁

1. Build your UX Portfolio with my course

2. Sign up for a call with me to discuss your portfolio

3. Get an async portfolio review (no call)